H&K Flavor, creating anation’s taste memory

The peacock spread its wings and flew into the commonhome.

Fan and Fang opened the prelude of national flavorindustry, and under their leadership, the first generation of Chineseflavorists were born.   Shanghai flavorindustry has always been known as "two and a half noses", the nose ofexperienced perfumers can identify more than 3000 kinds of fragrances.  In 1947, Mr. Wang Qinghua, one of the"two and a half noses", together with Mr. Zhou Tailan andMr. Chen Lianghua, founded Kailong Fragrance Factoryand registered the trademark "Peacock". Since then, the peacock beganto spread its wings to fly. After a long period of time, after many mergers andreorganizations, the fragrance factories founded by Fan, Fang, Wang and other predecessors were merged into the newly established Shanghai Daily ChemicalsFactory, and then established Shanghai H&K Flavor& Fragrance Co., LTD.   The name ofthe factory has changed, but the brand "Peacock" has neverchanged.  It is still the leading symbolof flavor and fragrance in China, and it has entered the life of every ordinaryChinese, carrying the taste memory of generations.

In the early 1960s, during the three-year period of natural disasters, in order to improve the food for the students, the master ofthe school cafeteria added peacock essence to the whole grain nest. The beautiful fragrance broke through the haze of the hard years and became a happy memory of many people cherished for a lifetime.

Since the establishment of famous brand products and famous trademarks in Shanghai in the 1980s, "Peacock" has been a brandon the list, and in the national and local competitions of famous andhigh-quality products that emerged in the 1980s, peacock flavor products haverepeatedly won awards. The award-winning Peacock has not been complacentbecause of this. This time, she stood on the cusp of another wave of the times:Thereform and opening up of state-owned enterprises.

The "peacock", who has been flying at theforefront of the times, still sets an example this time. Joint ventures andcooperation are an effective way to transform national industries andaccelerate the technological progress of state-owned enterprises. In 2004,Shanghai Huabao acquired the brand and business of Shanghai Peacock Flavorsand Fragrances Co., Ltd. and restructured to establish Shanghai H&KFlavors and Fragrances Co., Ltd. The new era has created new opportunities, butthe quality, perseverance and pride of Peacock as a national brand have neverchanged.

In 2018, Huabao Shares successfullylisted its main flavorbusiness including H&KFlavor on the Shenzhen Stock Exchange, building a goodinternational platform for the development of H&K Flavor. Thegroup has established raw material procurement centers and R&D centers inmany places around the world, integrates international resources, combinestraditional techniques with international perfumery art, and sells its productsto countries in Southeast Asia, Eastern Europe and Africa. The taste of Chinahas gone out of the country and flew to the world, using the same taste experience to create happy memories for the whole world.

The people regard food as the heaven, and taste first.For a hundred years, generations of people have been dedicated to H&K Flavor. Theyare artists of flavors andguardians of taste. They create a taste that can be recalled and passed on fora nation. They will continue this happy experience from generation togeneration. They carry on the experience of happiness from generation togeneration, so that people of different ages can recall the same kind of happiness.